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David Cole - Bay Tree Publishing

David Cole – Bay Tree Publishing

David Cole has spent almost 30 years in book publishing and been involved in every aspect of the industry:

  • as a broker handling the sale of publishing companies
  • as a publishing consultant specializing in business and marketing plans
  • as a publishing commentator with columns for two trade newsletters (Book Publishing Report and Bulldog Reporter’s Book Marketing & Publicity)
  • as author of The Complete Guide to Book Marketing (Allworth Press) and co-author of The Lobster Kids Guide to Exploring San Francisco (Lobster Press)
  • as Founder and first President of the San Francisco Bay Area Book Festival
  • as a teacher (instructor in the University of California Extension certificate program in publishing) and speaker at numerous publishing events and writers conferences

His career has also included stints in editing, production, publicity, marketing and management. He has also served on the board of several nonprofits including the Independent Book Publishers Association, the Northern California Book Publicity and Marketing Association, Community Alliance for Learning, and the Masquers Playhouse.

He founded Bay Tree Publishing in 2002 and fully appreciates being employed in a business that utilizes everything he knows and forces him to learn more. His motto comes from the Canterbury Tales of Geoffrey Chaucer, “gladly wolde he lerne, and gladly teche.”