- Should I self-publish or should I go with a traditional publisher?
- Is there some middle ground between these two extremes?
- What do I need to do to make my book successful?
I have been asked these questions hundreds of times over the last 30 years. Not surprisingly, as technologies have changed—offering options that were unimaginable when I first started out—so have my answers.
Nevertheless, the solutions are always personal and have to do with the book in question and the unique needs, desires, and capacities of the author. There is no right answer that applies to everyone.
As a consultant I listen, ask questions, provide honest feedback, offer information, and suggest alternatives. I describe the advantages and disadvantages of each option and help authors plan the next step.